Quebec is an important part of Canada's economy. About 20 percent of the country's GDP and nearly 30 percent of the manufacturing sector's GDP originates from the French-speaking province. Also located in Québec are major industrial hubs in aerospace, pharmaceuticals, food, agriculture, energy and natural resources.
Given the importance of the province, Machines Italia Canada has decided in its upcoming communication and marketing efforts to devote more space to Québec and its French-speaking users.
As usual, horizontal industrial magazines and general business magazines have been considered. However, digital media will be favored for their inherent characteristics such as greater flexibility, customization possibilities, and measurability.
The campaign will kick off from September 2015, however, the planning and preparation stages are in full swing.
The communication will focus on testimonials and case studies of end users of Italian machinery and technologies in the province that will be featured in the special Industrial Edge Showcase section of the portal www.canadianmanufacturing.com/industrial-edge and in the francophone industrial magazines of the Business Information Group publishing group.
Stories already collected and published include: Lofthouse Manufacturing(www.canadianmanufacturing.com/manufacturing/lofthouse-manufacturing-thrives-through-investment-in-innovation-150178), Prinoth(www.canadianmanufacturing.com/manufacturing/profitable-process-improvement-150761), Ontario Panelization, Certamitex, Cascades and Magna Exterios.
For more information about the initiative and to report success stories and testimonials please contact toronto [at] machinesitalia.org
Given the importance of the province, Machines Italia Canada has decided in its upcoming communication and marketing efforts to devote more space to Québec and its French-speaking users.
As usual, horizontal industrial magazines and general business magazines have been considered. However, digital media will be favored for their inherent characteristics such as greater flexibility, customization possibilities, and measurability.
The campaign will kick off from September 2015, however, the planning and preparation stages are in full swing.
The communication will focus on testimonials and case studies of end users of Italian machinery and technologies in the province that will be featured in the special Industrial Edge Showcase section of the portal www.canadianmanufacturing.com/industrial-edge and in the francophone industrial magazines of the Business Information Group publishing group.
Stories already collected and published include: Lofthouse Manufacturing(www.canadianmanufacturing.com/manufacturing/lofthouse-manufacturing-thrives-through-investment-in-innovation-150178), Prinoth(www.canadianmanufacturing.com/manufacturing/profitable-process-improvement-150761), Ontario Panelization, Certamitex, Cascades and Magna Exterios.
For more information about the initiative and to report success stories and testimonials please contact toronto [at] machinesitalia.org