We are pleased to announce that the new edition of Machines Italia Magazine, produced by WTWH Media as part of the promotional campaign of the same name in favor of Italian mechanics, in collaboration with Italian companies and trade associations, has been published.
The magazine, which consists of 36 color pages, was attached to the September 2025 editions of Design World magazines, distributed to 30,000 U.S. Top Executive or C-Level readers, while in electronic format it was sent to an additional 250,000 readers.
The 2025 edition of the magazine, the 18th, entitled "Italian Machine Builders lead the way in machine and process innovation," promotes Italian machinery and technologies available to the North American manufacturing industry, focusing on excellence, the innovative content of made-in-Italy offerings, intelligent management of production resources and workforce, and overcoming operational challenges in automation and production processes.
The magazine also illustrates concrete cases of North American end users successfully employing advanced technological tools provided by Italian companies in the sectors covered by the Machines Italia program.
Other sections of the magazine are devoted to illustration of Italian technologies and solutions available to North American companies, presentation of opportunities and information on the various sectors of Italian mechanical instrumentation, and updates on major trade fair events in Italy.
The magazine was also featured with an article and advertising page in the August 2025 issue of Design World, Fluid Power World, Control Engineering, Plant Engineering, Medical Design & Outsourcing, FSR and QSR magazines.
The manufacturing industry of 2025 is a blend of resilience, innovation and responsibility. Companies that embrace smart technologies, prioritize sustainability and invest in human capital will be the ones to lead the next industrial evolution. Italian machine builders are at the forefront of enabling partners across North America to increase production and meet increasingly challenging customer demands.
The print edition of the magazine contains the article titled "Inside the Surge of Trust: Why North American Manufacturers Choose Italian Machine Builders" (pp. 5-7) developed based on the latest WTWH Media - ICE survey conducted early in the second quarter of 2025 of about 200 North American companies, interviewing mainly OEM design engineers and systems integrators.
The results of the survey were presented, on July 16, with a webinar titled "Made in Italy in North America: Trends and Competitive Analysis of the Mechanics' Sector," produced by WTWH Media, with our Rome office and ICE offices in Chicago, Toronto, and Mexico City, and promoted through WTWH Media's social platforms. More information is available at this link for the webinar edition itself "On Demand ": https://bit.ly/46dejcT
The survey conducted by WTWH Media and ICE-Agency highlights the reasons why North American manufacturers often choose Italian machinery manufacturers. 92 percent of respondents consider Italian OEMs to be reliable collaborators, while 26 percent cite collaboration as a key factor in purchasing decisions. Italian machinery is not just equipment; it represents a partnership, with manufacturers invested in customer success.
End users value Italian machines for their innovation, transformative impact, and efficiency. More than 90 percent agree that Italian equipment improves the entire operating process, while 35 percent say it has enabled expansion into new products and services. Sustainability is also an important strength, with 91% reporting that Italian machinery helps meet environmental goals, while 93% note savings in time and capacity.
Technology integration further distinguishes Italian manufacturers. 85% of respondents acknowledged their use of cutting-edge features such as artificial intelligence, robotics, predictive maintenance, and real-time monitoring. Italian companies also stand out as turnkey suppliers, offering complete project solutions.
Ultimately, Italian OEMs combine collaboration, design excellence and advanced technology to help manufacturers address challenges such as sustainability, labor shortages and economic uncertainty. Rather than simply being suppliers, Italian OEMs are long-term partners, enabling growth, efficiency and resilience in a competitive global marketplace.
In print format, the magazine had six (6) direct distributions to relevant stakeholders of the following North American trade shows:
Focus & Humanoid Conference (Seattle) September 23 - 25, 2025 LINK
PackExpo Las Vegas 2025 Sept. 29 - Oct. 1, 2025 https://www.packexpolasvegas.com/
AME International Conference (St. Louis) Oct. 6-9, 2025 LINK
Robotic Summit West (Santa Clara) Oct. 15-16, 2025 https://www.robobusiness.com/
DeviceTalks (Santa Clara) Oct. 15-16, 2025 https://west.devicetalks.com/
R&D 100 Awards November 20, 2025 https://www.rd100awards.com/
The digital version of the journal is available online at the dedicated portal: www.machinesitalia.org/magazine.
