The country is an attractive destination for this industry because it has several advantages, such as a strategic location that facilitates access to key markets, such as the United States. In addition, Mexico offers a favorable environment for foreign investment and possesses qualified human talent.

The size of the IT market in the country has been increasing, with growth projected to continue over the next five years. "Growth is estimated to be between 5% and 10%, indicating great potential."

The participation of international companies has been fundamental for the expansion and development of this industry in Mexico. Companies such as Google, Microsoft, IBM, and Oracle have established operations in the country, which not only generate employment, but also drive innovation and promote technology transfer.

On the other hand, Mexican companies are investing in digital transformation solutions, driven by the demand for automation and artificial intelligence. "Exports of software and IT services have increased, benefiting from its proximity to the United States and the adoption of nearshoring strategies. Companies in Mexico are exporting software and related services to various global markets, continuing the upward trend of previous years." 

According to the Organization for Economic Co-operation and Development (OECD) Digital Economy Outlook 2024 report, between 2013 and 2023, Mexico was positioned as one of the member countries of this organization where ICTs have grown the most. On average, the sector in Mexico increased 7.9%, which places it in fifth place in the ranking, behind only the United Kingdom, Iceland, Poland and the United States.

The outlook for the IT market in Mexico has shown continuous growth, as reflected by MxTI data: In 2023, the information technology sector in Mexico achieved a turnover of 1.37 trillion pesos, with a growth of 5.5%, exceeding the increase of the national Gross Domestic Product (GDP).