Amidst the pandemic, the Italian Trade Commission - ITA Houston office and FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, launched DEMO DAYS, a series of free digital events open to machinery buyers and dealers attending the World Ag Expo.  DEMO DAYS involved more than 40 Italian agricultural technology providers during the course of three consecutive…

Throughout April 2021, the Italian Trade Commission - ITA has launched the Italia Demo Days, a series of free digital events open to all attendees of the World Ag Expo Digital Platform.  Each Demo Day featured an educational session with Lessiter Media experts and U.S. market dedicated product video demonstrations specifically created by 41 Italian manufacturers. The educational session…

With over 1,500 exhibitors, tens of thousands of visitors from 63 countries and 180 thousand square meter of floor space the  World AG EXPO, in Tulare, California is the largest, annual agricultural trade show in the US. Machines Italia, the Italian Trade Commission - ITA’s Houston office and FEDERUNACOMA, the Italian Agricultural Machinery Manufacturers Federation, brought 11 top Italian…