On Wednesday, December 7, 2011 at the Toronto Board of Trade, The Consul General of Italy, Gianni Bardini, and the Toronto office of the Italian Trade Commission, hosted a cocktail reception to welcome the new Italian Trade Commissioner in Canada, Ascal Bova and to officially launch the Italian Trade Commission's newest book in the series The Italian Edge entitled Technology for Sustainability. 200 guests from the Toronto business community, the manufacturing industry, as well as various Italian and Canadian government agencies and institutions attended the event. Also in attendance several