The environmental organization WWF, the World Economic Forum and Algramo announced efforts to transform consumption patterns and reduce plastic pollution in Mexico City (CDMX), through the reuse and refilling of packaging in supermarkets. These measures are part of local, national and global initiatives to fight single-use plastic pollution. The alliance of these three organizations is driven by the Partnership for Green Growth and Global Goals 2030 (P4G), which supports the incubation of innovative social-public-private partnerships to drive sustainable economic growth. The partnership named

Mexico is called "El Dorado" for Italian packaging machinery "When we landed in Mexico City in 1997, we were the only ones producing bottle caps. About 50 million dollars a year. At that time, cola and beer, which were produced by multinationals that had relocated years before, were produced with the help of SMEs already in Mexico. The final product cost less, approximately half the price of mineral water, strictly imported products. Today, however, the market is changing, we need more and more intelligent and flexible solutions, which many of our SMEs often have. The problem is getting them