Mexico is called "El Dorado" for Italian packaging machinery "When we landed in Mexico City in 1997, we were the only ones producing bottle caps. About 50 million dollars a year. At that time, cola and beer, which were produced by multinationals that had relocated years before, were produced with the help of SMEs already in Mexico. The final product cost less, approximately half the price of mineral water, strictly imported products. Today, however, the market is changing, we need more and more intelligent and flexible solutions, which many of our SMEs often have. The problem is getting them

The 2010 figures reported by Italian packaging machinery manufacturers show that the industry has put the crisis firmly behind its back. The sector's turnover totalled 3,759 million euro at current prices, 16,4% up on 2009, when it slumped to 3,229 million euro. Last year's turnover even surpassed that of 2007 (3,610 million euro) and was not far short from the record figure of 3,827 million euro achieved in 2008. The excellent 2010 performance also enabled the Italian packaging machinery industry to strengthen its international leadership position and secure a 25,7% share of the world market