From Feb. 11-14, 2020, at the International Agri-Center in Tulare, California, World AG EXPO, the largest annual agricultural exposition of its kind in the U.S., took place with more than 1,500 exhibitors and visitors from 63 different countries on 180,000 square meters of exhibition space.

For the third year in a row, Italy participated in the event with an Italian Pavilion (South Exhibits B6) organized by the ICE Agency Office in Houston in collaboration with FederUnacoma, Federazione Nazionale Costruttori Macchine per l'Agricoltura.
The Pavilion, organized on an area of almost 500 square meters, hosted a selection of 7 Italian companies, leaders in the sector: Annovi Reverberi, LaCruz®, Geoline by Tecomec, Mecmar, Polmac, Tierre, Zappettificio Muzzi. Inside, the ICE Office in Houston has set up a "welcome area" to facilitate meeting and business opportunities nonchѐ direct assistance to visitors to the fair.

In order to give visibility to the Italian presence at the fair, ICE-Agency carried out a vast number of communication actions, including a landing page ( www.itahouston.com/wae2020), a banner advertising the Italian Pavilion at one of the main entrances, a page in the official catalog of the event, 2 e-newsletters in a premium position addressed to all participants at the fair, an information brochure, to be distributed to visitors, describing the companies present inside the Italian pavilion, a coordinated and joint social campaign with the official channels of World Ag Expo.

ICE-Agency also organized a wide range of networking activities at the Italian Pavilion, including a seminar during which the Ag Equipment Dealers' Prospects for 2020 in the Pacific & Mountain Regions survey, commissioned from Ag Equipment Intelligence, was presented in the presence of leading dealers who had the opportunity to meet with Italian companies, and a presentation during which the President of EMDA (Equipment and Marketing Distribution Association), Steve Prouty, outlined the salient features of distribution for the agricultural machinery sector in the United States.

Also at the Italian Pavilion, on Feb. 11 at 10:05 a.m. P.T., International Agri-Center CEO Jerry Sinift and EIMA Director Marco Acerbi presented details of the newly formed twinning between World Ag Expo and EIMA to the press.
Overall, in 2019, the United States imported about $473 million worth of agricultural and forestry machinery from Italy. This is an increase of 3.92 percent compared to 2018, when imports from Italy stood at US$455 million. Italy is the seventh largest supplier of agricultural and forestry machinery to the United States and the second largest European country after Germany.

For more information about the initiative, contact houston [at] ice.it ?subject=Machines Italia E-newsletter">houston [at] ice.it