ICE Agency - ITA and Machines Italia organized a delegation of Canadian and Mexican buyers to MCE Live + Digital that took place online on April 8 and 9, 2021.

MCE is one of the world's largest conferences and exhibitions for industrial and commercial HVAC, plumbing, refrigeration, renewable energy, cogeneration technology, and more. More than 160 thousand visitors, from 54 countries and 2,500 exhibitors routinely attend the biennial trade event in Milan.

While the physical 2020 edition of the show was canceled due to health and safety concerns related to the COVID-19 pandemic, its organizers decided to host the event virtually this year. The robust program and roster of exhibitors, speakers and attendees more than made up for the lack of tangibility by making it a very successful B2B meeting.

12 North American companies - 7 from Mexico and 4 from Canada - participated in the MCE Live + Digital 2021 delegation, including: DEI & Associates Inc, RS Breakers and Controls, Octagon Capital RS Holdings Inc, Apotema Estudio, Arditti + Rdt Arquitectos, Juskani Alonso Estudio, La Revolucion Mexicana Del Diseño, Pascal Arquitectos, Vázquez del Mercado Arquitectura, S.C., ZD+A, WZMH Architects.

A total of 260 industry professionals - including architectural firms, technology importers/distributors, large industrial and civil engineering firms, large architectural firms, large specialized contractors (tier 1), large end-users, utilities and energy management entities - from 26 countries were involved in the ITA Global Network's foreign delegation program at MCE Live + Digital 2021.

Canadian and U.S. delegates were offered full access to the MCE program of webinars, web presentations, access to virtual exhibit halls, and opportunities to interact with exhibitors and visitors through the event's online platform.

For more information about this initiative and to ask how to participate in
MCE Expocomfort 2022 2022 in Milan, please contact toronto [at] ice.co.uk (subject: Machines Italy Newsletter) , messico [at] ice.it ?subject=Machines Italia E-newsletter">mexico [at] ice. co messico [at] ice.it ?subject=Machines Italia E-newsletter">.uk or chicago [at] ice.it ?subject=Machines Italia Newsletter">chicago [at] ice.co.uk