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​VITRUM 2021: Where The Glass Industry Comes Alive
VITRUM – the international trade show specialized in machinery, equipment and systems for flat and hollow glass and in glass and processed products for industry – will take place from October 5-8, 2021 at the Fiera Milano Rho fairground.  With almost 300 exhibitors from 25 countries,  330 thousand square feet of exhibition space,  11 thousand visitors from 85 countries, the Milan show is a must attend event for glass industry professionals.

A sneak peek of Vitrum 2021 was given during the course of the MEET VITRUM 2021 web presentation that was hosted by VITRUM President, Dino Zandonella Necca, assisted by Director, Fabrizio Cattaneo. The video of the live-streamed event is available on the VITRUM YouTube channel: 

The latest news and announcements included:

the new pricing system based on stand size that encourages exhibitors to display their technologies at the show.

the “GLASS IS” project, the themed pathway that runs parallel to and integrates the already well-established Specialized___missing a word/the specialization?’___, to highlight the qualities end-users can expect in glass products, while also promoting the technologies that made them possible,

the new VITRUM Life editorial portal, that hosts constantly updated news from exhibitors and the world of glass, and

Glass Week, complementary to the show, places glass at the center of attention in Milan, engaging trade professionals, citizens and tourists through exhibits and themed events.

Offering exhibitor testimonials during the webinar were Raphaël Prati, Group Marketing & Communications Director for Biesse SpA and Barbara Antonini, entrepreneur and Board Member of Antonini Srl who, drawing on first-hand experience, shared their perspectives on the outlook for the show and for the industry, in light of the current situation.

Machines Italia and the Italian Trade Commission - ITA will invite 35 selected North American importorters, distributors and end-users of glass processing technology to attend Vitrum 2021. Travel and hotel costs will be covered by ITA. 

For further information on VITRUM 2021 and how to be part of the Machines Italia and Italian Trade Commission delegation please r contact toronto [at] (subject: Machines%20Italia%20Newsletter) , chicago [at] ?subject=Machines%20Italia%20Newsletter">chicago [at] ice.itmexico [at] (subject: Machines%20Italia%20newsletter)